VIDEO AD

This video advertisement is for the fictitious brand «Lusti Footware» and was created as part of a project work. We started from the ground with the creation of the brand Lusti Footware, that produces and sells different types of sports shoes, and its corporate identity/design.

The main challenge was, to spread the emotions that are connected with the different sports. The voice overlay connects the impressive images with a specifc memory or emotion of the viewer.

Our highlight: 3 hours in a rockface on 2500 meters over sea level at freezing cold temperatures during a wind storm. But no expenditure is to much for us. Luckily we had some coffee with us.